Need More Customers? Host a Wine Tasting
Many bar owners steer away from offering more than a handful of quarter bottles of wine or the occasional wine by the glass due to lack of knowledge or experience with this drink of the Gods. However, ignoring the opportunities that wine offers your business means you could be turning away business without even knowing it.
One way to increase your customer numbers midweek or during the slow season is to host a wine tasting event. Now I know what most of you are saying: “We don’t know enough about wine to host a wine tasting”, or “I wouldn’t know where to begin…”!