The Next Idea’s Next Ideas for 2010

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In an Uncertain Economic Climate, Candor in Cuisine Is the Catch of the Day
Moving into a new decade, while emerging from one of the toughest years in recent history, The Next Idea sets forth its food and dining outlook for the coming year. For both the kitchen and the consumer, 2010 is poised to be an interesting one.

The 80s, 90s, and Early Millennium, given the complexity of the times we live in, to put the present into perspective, we must first understand the past…

In the 80s, 90s, and early millennium, we experienced a rapid expansion of chain restaurants. These companies delivered a combination of consistent quality, decent service, and relatively attractive environments. While their concepts and brands were “different,” in truth, they were all much the same: similar product range, service style, price point, and so on.

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