Foodservice Solutions 10 steps to build a solid Grocerant brand position.
Purpose. Why you are there contemporized relevance! The most successful brands are inclusive include values greater than themselves. A lifestyle, a philosophy, an emotion a point in time today that means better for you.
A story. Most major brands have a story. Examples: if you like Ford vehicles, you might be familiar with the story of Henry Ford or if you love your Nikes, you probably know how the Nike swoosh logo was created.
Consumer interaction. When your business is first starting out, don’t fool yourself into believing that your marketing efforts are ‘brand building’ efforts. They’re not because to build a real brand, you have to have an extensive track record with consumers. Consumer will build the brand and the story for you.
Trust. When you’ve consistently delivered for your customers long enough, you’ll gain the type of trust that many brands have. Would you buy a Toyoda today? Maybe so, but how long do they have to rebuild that trust?