Catering to kids can improve business
Less than two weeks after the Center for Science in the Public Interest reported 91 percent of children’s meals at the biggest restaurant chains don’t meet the healthy standards set by the National Restaurant Association, the NPD Group reports restaurant visits by groups with children remained flat. Coincidence? Probably not.
Adult-only visits and total traffic actually increased by one percent last year, according to NPD, but for the second straight year, visits with children didn’t grow after three previous years of recession-related declines. The good news, says Bonnie Riggs, NPD restaurant industry analyst, is this presents a great opportunity during a time when NPD is forecasting sluggish restaurant demand for the next decade.Read more here >>
[ Reposted with permission from Restaurant Hospitality ]