Purpose. Why you are there contemporized relevance! The most successful brands are inclusive include values greater than themselves. A lifestyle, a philosophy, an emotion a point in time today that means better for you.
A story. Most major brands have a story. Examples: if you like Ford vehicles, you might be familiar with the story of Henry Ford or if you love your Nikes, you probably know how the Nike swoosh logo was created.
Burger King is known for controversial marketing. They don’t mind getting “in your face.”
When told by a reporter “the King is creepy,” former BK CMO Russ Klein replied, “I’ll take creepy.”
After all, bad pub is better than no pub at all.
The BK formula is to be “edgy,” with the brand pitched as the “cool uncle” [...]
The New Year is a big motivator to take action on projects we’ve been putting off for a long time – both business and personal. Why does it seem that we need something as momentous as the start of a new calendar year to get us going? The real question, however, is what was preventing us from taking action in the first place?
Taco Bell, which does approximately 70 percent of its business via the drive thru, is set to introduce healthier choices for customers with its new Drive-Thru Diet Menu, featuring seven Fresco-style menu offerings with nine grams or less of fat.
CHICAGO (AdAge.com) — The casual-dining industry may be looking for sunny indicators as to what 2010 may bring, but Kraft is betting big that consumers will continue to eat at home next year. The world’s second-largest food company is unveiling 20 products, many of them designed to help consumers re-create restaurant experiences at home.
Symbolism. The 5th P of Marketing purpose. Why you are there! The most successful brands are inclusive include values greater than themselves. A lifestyle, a philosophy, an emotion a point in time.
Heston Blumenthal, consistently rated as one of the top chefs in the world recently closed his UK restaurant The Fat Duck due to food poisoning allegations.
As customers and diners trickle into your restaurant, they will take a moment to look around and absorb their surroundings, especially while they wait to be seated. If you decorate the place right, your customers will feel the ambiance created by the elegant and stylish elements of your decor.