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The mission statement of the Alaska Seafood Marketing Institute:

The Alaska Seafood Marketing Institute is a marketing organization with the mission of increasing the economic value of the Alaska seafood resource through:

  • Increasing positive awareness of the Alaska Seafood brand
  • Collaborative marketing programs that align ASMI and industry marketing efforts for maximum impact within the food industry
  • Long-term proactive marketing planning
  • Quality assurance, technical industry analysis, education, advocacy and research
  • Prudent, efficient fiscal management

The Alaska Seafood Marketing Institute (ASMI) was created over twenty years ago as a cooperative partnership between the Alaska seafood industry and state government to advance the mutually beneficial goal of a stable seafood industry in Alaska. It is Alaska’s “official seafood marketing agency”, and is established under state law as a public corporation.

The Alaska Seafood Marketing Institute (ASMI) is divided into three distinct marketing programs: international, foodservice and retail. All three programs are designed to enhance the appeal and popularity of Alaska Seafood. The international program operates in the European Union, China, and Japan, while the retail and foodservice programs conduct their activities in the U.S.

ASMI's marketing programs are designed to position Alaska Seafood as a delicious, healthy, center-of-the-plate meal selection.

For example: the international program conducts elaborate promotions in retail stores and restaurants around the world, from the diverse seafood markets of Asia to those of the European Union. The retail program provides time-saving meal solutions to on-the-go consumers by arranging retail displays in thousands of supermarkets across the United States. The foodservice program works with major restaurant and hotel chains to develop promotions that keep customers coming back for more of their favorite Alaska Seafood entrees.


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