Print Spec Sheet

Marketing Description:

OREO pieces for use as dessert toping, ice cream includsions, milk shakes or as a baking ingredient.

OREO has a wide array of product forms that add the "Oreo Magic" to any dessert.
OREO is the #1 cookie in retail and foodservice. (IRI and IFMATRAC, 2000)
OREO is menued in desserts over three times more than its nearest competitor and is the most popular consumer brand in desserts. (, Top 5000 Dessert Menu Survey, 2000)
OREO is America's favorite cookie, and Kraft uses only the finest ingredients to ensure great flavor, appearance and texture.


Additional Information:

Operator Benefits:

OREO Products maintain their 'crunch' in all applications, even in cake and ice cream.
Mixing OREO Pieces and Crumbs into pies and cakes gives added flavor and texture.
Using OREO as a dessert topping or ingredient can increase profits by saving you time and money. OREO costs 30 - 40% less per pound and has a longer shelf life than candy toppings.
54% of patrons indicate they would pay an average of 18% more for a dessert featuring the OREO brand name. (TG Marketing, 1998)
41% of people who order desserts say it reflects well on the quality of the restaurant when a dessert or snack features the OREO brand name.(R&I Brand Info. Study, IB&A Associates)

Menu Application:

OREO Pieces Small Crunch are great blended into milk shakes, stirred into pancakes or waffle mix, or sprinkled on pudding, gelatin or mousse.


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