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Marketing Description:

Restaurant Tune Up and Turn Around Consulting


Concept Branding Group has over 175 collective years experience building brands and sharpening operations for restaurant, lodging, and hospitality operators. We have over 70 years of direct, “on the floor” experience. With time-tested operational strategies, our restaurant consultants are able to deliver operational advice to management seeking to improve the overall hospitality experience for their guests--and to improve their bottom lines. We take appropriate analytical approaches to individual situations.


Tune Up

Most restaurateurs operate so close to their restaurants, their view of the dining experience often differs greatly from those of their guests. Restaurant Tune Up provides ownership and management with a fresh set of experienced eyes.  Even seemingly smooth running restaurants will benefit from these services with efficiencies and increased profitability.


Menu development: Includes systematic menu analysis and tune-up with a view to consistency, presentation, value, profitability, appropriateness to theme/goals, and back of the house development. New product development. Setting of "signature" menu as points of distinction unique to that operation.


Operations Tune-up: Includes analysis, staff input, solutions, system development, and training. Improves front of house structure, functionality, experience, consistency, staff relations, flow of service, efficiency. Review of essential detail items needing to be consistently delivered to guests.


Guest experience: Includes evaluation of physical space as it relates to the overall theme/goals. Suggestions for creating an atmosphere that fits the overall goals, message and theme of the establishment and differentiating from competition.


Branding:   Includes advice on marketing, concept development and brand refinement.  Key message, standards, and mission statement development. Advice on marketing, logo development/use, and collateral marketing. Tradition reinforcement/review to keep pace with changing demographics.  Non-advertising focused public relations outreach to reach geographic and demographic markets. Publicity for key personnel. Community outreach to showcase commitment to neighborhood.



Additional Information:

Turn around

A popular and profitable restaurant can quickly turn into a cash drain with declining cover counts. In most instances, this usually has been going on for sometime before ownership is aware of the situation. Momentum is working against success. A turn around requires quick action with immediate, measurable improvements. Concept Branding Group has first hand experience with turn around strategies as well as bankruptcy recovery. With time and cash as the highest priorities, Concept Branding Group consultants will provide specific action steps to achieve stability and subsequent growth of the ongoing business. In addition to Restaurant Tune Up services, will also address these immediate, critical issues:


Cash flow priorities:  Accounts payable and vendor relations. Product cost controls including ordering, receiving, preparation, presentation and collection. Staff retention, training and payroll costs.  Budgeting of all variable expenses.


Improve brand:   Increase a positive perception of the restaurant while resolving challenges. Strengthen brand by staff involvement and refocused training. Position brand for future growth as a vital contemporary competitor in the marketplace.


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